“What makes Cardiff University special, in my eyes is the diversity and cultures that come together.”

Diksha Dwivedi (MA 2014)

Journalism, Media and Communications

“I stepped out of my comfort zone for the first time when I came here. And I feel like the confidence I have today is largely thanks to Cardiff, honestly.”

Diksha believes that even in a world where AI is getting more and more prominent, there’s nothing more powerful than human storytelling – and in fact, it’s this human truth-seeking and telling of stories that will really help us change mindsets and drive forward.

As the founder of people-powered journalism site AkkarBakkar.com and personal branding agency YOSO Media, Diksha really knows what she’s talking about, and has driven innovative content strategies and powerful storytelling techniques, reaching millions globally.

Explore our Journalism courses

Together, we can

change minds through storytelling

Diksha has also authored several books and has recently become a Chair of the Cardiff University India Alumni Association, co-leading our New Delhi Chapter. She credits Cardiff with teaching her to seek the truth, and remembering that the truth is the foundation of journalism always.

Diksha’s ultimate mission is to empower founders and entrepreneurs to articulate their stories, connect with their audiences, and build enduring personal brands.

“My favourite place in Cardiff is the Students’ Union, the bar. That’s where I had my first beer, I think!”

“Journalism is about truth seeking, which a lot of the world has forgotten today, but I remember because of Cardiff.”

Start your Cardiff story

Start your Cardiff story

Read more stories like Diksha’s